Resources Hub

Your AI goal assistant should challenge you, not flatter you

A 2,400-person trial at BT Group found AI that challenges goals produced 3.5x as many excellent ones. What that means for how you set OKRs.

Blog

min

Strategy & Goals

Why many KPI dashboards are failing strategy execution

Most KPI dashboards show what happened, not what to do next. How a playbook dashboard ties KPIs to OKRs, owners and pre-agreed actions.

Editor's Pick

Blog

min

Strategy & Goals

How to put your OKR program on autopilot with Perdoo

The OKR Ambassador role is full of repetitive work. Here's every task in the job, and how Perdoo and your AI tool can automate it.

Editor's Pick

Blog

min

Strategy & Goals

Productivity

Starting OKR in a spreadsheet: The honest pros & cons

Some teams start OKRs in Excel and plan to switch tools later. Here's what a spreadsheet gets right, what it costs you, and when starting in Perdoo pays off.

Blog

min

Strategy & Goals

Your business is a machine: How to design, build, and run it successfully

Richard Russell explains why your business is a machine you design, build, and run, and how OKRs and KPIs fit into each of those activities.

Blog

min

Strategy & Goals

Productivity

What it takes to successfully roll out OKR

A Goal Diggers episode on what it takes to successfully roll out OKR in your organization, and how to avoid the pitfalls that stall adoption.

Blog

min

Strategy & Goals

What it takes to be successful with OKR

Felipe Castro on the three things you need to succeed with OKR: leadership commitment, knowing how to use it in practice, and unlearning old models.

Blog

min

Strategy & Goals

Using OKR in public sector organizations

Wilma van Leeuwen shares how the Municipality of Amsterdam rolled out OKR, the challenges it faced, and advice for other public sector organizations.

Blog

min

Strategy & Goals

Third time's a charm: Why failed OKR attempts don't mean OKR failed

Vlad Filippov's first two OKR rollouts failed. On the third try, smaller goals, leading with strategy and tighter cadences finally made OKR work.

Blog

min

Strategy & Goals

The art of responding to change with strategic agility

Daniel Montgomery on strategic thinking, foresight, and agility, and how OKRs bring clarity to an organization's strategic choices.

Blog

min

Strategy & Goals

Running an OKR proof of concept - City of Quebec

OKR coach Jean-Luc Koning on running an OKR proof of concept with the City of Quebec's IT team, what he learned, and the keys to a successful POC.

Blog

min

Strategy & Goals

Rick Klau agrees to what he got wrong about OKR

Rick Klau admits what his famous 2012 Google Ventures OKR video got wrong. We unpack the four mistakes and how to set OKRs the right way.

Blog

min

Strategy & Goals

OKR rollout: What every organization should know

Kathrin Hafermas, OKR Ambassador at Proemion, walks through their OKR rollout: the process, challenges, benefits, and best practices to follow.

Blog

min

Strategy & Goals

OKR rollout: An untraditional approach to success

OKR Ambassador Nichole shares the quarter-by-quarter, untraditional approach her company took to roll out OKR, plus the challenges and benefits.

Blog

min

Strategy & Goals

How to navigate uncertainty with OKR: Short cycles, quick decisions

Murakamy founder Marco Alberti on using OKR to steer through uncertainty: shorter cycles, sharper trade-offs, and how to keep focus when fires are everywhere.

Blog

min

Strategy & Goals

Is there a "right time" to get started with OKR?

Is there a right time to start with OKR? Jesse Staats, CEO of The Linq Group, shares how OKR supported their move from startup to scaleup.

Blog

min

Strategy & Goals

How flexible is the OKR framework?

Do you have to follow every OKR rule? OKR coach Peter Kappus discusses 5 core best practices and how far you can adapt them to your organization.

Blog

min

Strategy & Goals

How Zalando uses OKRs to scale: From 20 to 100+ team members

Inside Zalando’s OKR rollout: VP Christoph Lange on piloting, scoring stretch goals at 0.7, alignment weeks, and scaling goal-setting from 20 to 100 people.

Blog

min

Strategy & Goals

How OKRs build empowered teams (and why it's a competitive advantage)

Christina Wodtke joins Perdoo to share how OKRs, clear norms, and the Goals-Roles-Norms framework build trusted, autonomous teams that own outcomes, not tasks.

Blog

min

Strategy & Goals

Do non-profit organizations need OKR?

Nathan Friedman of non-profit Understood shares why OKRs matter for NPOs, how they rolled OKR out across the organization, and the benefits seen.

Blog

min

Strategy & Goals

Delivering growth strategies with OKR

Growth strategist Philipp Engelhardt explains how OKR bridges strategy and execution, fosters learning, and helps organizations deliver growth.

Blog

min

Strategy & Goals

Combining OKR and company culture

Ben Stilwill of Streamline Health shares how they built OKR into their culture with a One-Page Strategic Plan and Gallup's CliftonStrengths.

Blog

min

Strategy & Goals

Christina Wodtke: How to set Key Results

Christina Wodtke shares how to set great Key Results: what makes a good one, how ambitious to be, and how Key Results differ from Initiatives.

Blog

min

Strategy & Goals

Cascading OKRs: Rigid vs. directional

OKR coach Peter Kappus explains why rigid top-down cascading of OKRs fails and how directional cascading keeps teams aligned and agile.

Blog

min

Strategy & Goals

A closer look at individual OKRs with Peter Kappus

OKR consultant Peter Kappus and Perdoo CEO Henrik-Jan van der Pol clear up common misconceptions about individual OKRs and how to work with them.

Blog

min

Strategy & Goals

Book review: Good Strategy / Bad Strategy

Richard Rumelt's Good Strategy Bad Strategy is the book most executives think they've read, but most haven't. Here's why every executive should.

Blog

min

Strategy & Goals

How should you track your growth ambitions? As a KPI, an OKR, or a strategy?

Growth can credibly be a Strategic Pillar, an OKR, or a KPI. The honest answer is: it depends on what kind of growth you mean. Here's how to decide.

Blog

min

Strategy & Goals

Your strategy is failing, and it's not the strategy's fault

Your strategy isn't the problem. The fact that most of your company has no idea what it is, is the problem. Here's what the research shows.

Blog

min

Strategy & Goals

What Uber's $1,500 AI cap teaches us about goal-setting

Uber put 5,000 engineers on uncapped AI billing, ranked them on a leaderboard, and burned the year's budget in 4 months. Here's the goal-setting lesson.

Blog

min

Strategy & Goals

How to build a great Strategy Map (and why that's important)

Connect strategy to execution with a Strategy Map of Ultimate Goal, Pillars, OKRs, KPIs, and Initiatives. Learn how to build one that actually works.

Blog

min

Strategy & Goals

From OKR pilot to company-wide: The 90-day plan

Most OKR pilots stall before going company-wide. Here's a concrete 90-day plan to take a successful pilot and turn it into a real organizational rollout.

Blog

min

Strategy & Goals

There's no canonical form for strategy execution

There's no perfect strategy execution framework. Why execution depends on company stage, industry, team and leadership, and why framework hopping hurts.

Blog

min

Strategy & Goals

How to embed OKR & strategy execution into your organization's culture

OKR and strategy execution fail when they run parallel to the business. Here's how to embed strategy & goals into the systems you already have.

Blog

min

Strategy & Goals

Productivity

Projects vs OKRs: When to track something as a project, and when to make it an OKR

Not every important intention should be an OKR. Some are better tracked as projects. Here's the difference between the two, and how to decide which is which.

Blog

min

Strategy & Goals

Productivity

9 fascinating things you can do with Perdoo's MCP server

Perdoo has the most capable MCP server in OKR software. Create briefings & reports. Draft strategies & goals. Get feedback. Check progress. Build integrations.

Blog

min

Productivity

Strategy & Goals

Introducing Perdoo 3.0 — Simpler, faster, and way more powerful

Perdoo 3.0 is our biggest upgrade since 2015: one consistent experience, flexible views, team Key Results, weekly KPIs, standalone Initiatives and more.

Blog

min

Productivity

Strategy & Goals

10 OKR dogmas you should ignore

OKR has accumulated a lot of dogma over the past decade. Most of it started as one company's convention and hardened into law. Here are the 10 to ignore.

Blog

min

Strategy & Goals

Book review: Playing to Win

Playing to Win is the most practical strategy book ever written by people who actually ran a strategy. Here's why every executive should read it.

Blog

min

Strategy & Goals

10 strategy execution statistics every business leader should know

67% of strategies fail on execution. Only 12% of companies fully deliver. The 10 strategy execution stats every leader should know, verified at the source.

Blog

min

Strategy & Goals

The 5 stages of OKR maturity (and where most companies get stuck)

Most companies stall at Piloting OKRs, where the framework runs them instead of the other way around. Here are the 5 stages of OKR maturity and how to move up.

Editor's Pick

Blog

min

Strategy & Goals

Productivity

The OKR mindset shift: How to lead your team through it

OKRs need 5 mindset shifts, from outputs to outcomes and from plans to learning loops. How leaders guide teams through each one with behavior, not slides.

Blog

min

Strategy & Goals

Productivity

10 years of Perdoo: An interview with Henrik van der Pol (CEO)

Perdoo turns 10. CEO Henrik van der Pol on what a decade of customers taught him about the strategy execution gap, and how AI is about to change it.

Blog

min

Productivity

Strategy & Goals

How to lift your company to the top 12% of performers (research-backed)

Specific, ambitious goals plus regular feedback lift teams to the 88th percentile of performance. What 50 years of research says, and how to apply it.

Blog

min

Productivity

Strategy & Goals

Why you can't run a company on KPIs alone

KPIs measure the present. They don't create focus or drive change. Why companies that run on KPIs alone slowly lose ground, and what fixes it.

Blog

min

Strategy & Goals

How to get executive buy-in for OKRs

Executive buy-in is the biggest predictor of OKR success. Pitch the problem, not the framework, start with a pilot, and get leaders to go first.

Blog

min

Strategy & Goals

AI just made strategy a commodity. Execution is the new moat.

As AI commoditizes strategy, execution is your new moat. Learn why speed, context, and accountability are the keys to staying ahead of the competition.

Blog

min

Strategy & Goals

Your scarcest resource is time, manage it well

Time is the one resource you can't earn back. How to use KPIs and OKRs to decide what matters most and set goals your team can realistically hit.

Blog

min

Strategy & Goals

Productivity

Your company's success depends on getting team OKRs right

Team OKRs are where strategy turns into action. Why they make or break your OKR program, plus a checklist for setting team OKRs that deliver.

Blog

min

Strategy & Goals

Why your company needs a moonshot goal

Kennedy promised the moon, and NASA got there. Why your company needs a moonshot goal, and the 3 ingredients that make one inspire rather than overwhelm.

Blog

min

Strategy & Goals

Why your Key Result can't become someone else's Objective

Turning one team's Key Result into another team's Objective seems logical, but it breaks OKRs. Here's why, and the sub-Objective approach that works.

Blog

min

Strategy & Goals

Why you shouldn't outsource OKR to HR

The CEO designs the strategy and is accountable for delivering it. That's why OKR, the tool for executing strategy, can't be outsourced to HR.

Blog

min

Strategy & Goals

Why you should roll out OKRs gradually

Rolling out OKR to everyone at once is risky. Why starting with leadership and middle management leads to a smoother, longer-lasting adoption.

Blog

min

Strategy & Goals

Why you may have too many OKRs (and what to do about it)

Too many OKRs means no focus. Business as usual, nice-to-haves and projects don't belong in your OKRs. Here's where they should go instead.

Blog

min

Strategy & Goals

Why should I care about OKR?

Your company is adopting OKR. Why should you care? How OKR gives you purpose, ownership of your goals and a clear view of the impact you make.

Blog

min

Strategy & Goals

Why running marathons is a lot like running businesses

Running a business is a marathon, not a sprint. What marathon training teaches about strategy, resource allocation, metrics and staying the course.

Blog

min

Strategy & Goals

Productivity

Why it's time for transparency in the workplace

Visible goals make people more engaged, motivated and influential. Why it's time for transparency in the workplace, and where to start.

Blog

min

Strategy & Goals

Why 67% of strategies fail before they ever reach your teams

Your strategy is clear at the offsite. Six months later, teams can't name it. Why 67% of strategies fail in the messy middle, and how to fix it.

Blog

min

Strategy & Goals

When it's ok NOT to be transparent with OKRs

Transparency is an OKR best practice, but not always. M&A, restructuring, personal development and listed companies: 4 cases for keeping goals private.

Blog

min

Strategy & Goals

When is the best time of year to implement OKR?

Waiting for Q1 to start with OKR? You don't have to. Why any quarter works, and how to adapt your OKR rollout to the time of year you start.

Blog

min

Strategy & Goals

When implementing OKR, get your KPIs in place first

You can't drive without a dashboard. 3 reasons to get your KPIs in place before you implement OKR, and why you probably have KPIs already.

Blog

min

Strategy & Goals

What you need to know about OKR and alignment

Up to 95% of employees don't understand their company's strategy. How OKRs create alignment by connecting goals to strategy, KPIs and each other.

Blog

min

Strategy & Goals

What types of companies should use OKR?

Small or large, young or established: how OKR fits different types of companies, and the signs that your organization will benefit from it.

Blog

min

Strategy & Goals

What makes a good OKR coach?

OKR makes sense in theory but is hard in practice. Why many organizations need an OKR coach, and the 4 traits that make a coach worth hiring.

Blog

min

Strategy & Goals

What is an Ambassador and why do you need one?

Every successful OKR program has an Ambassador. What the role involves, what makes someone good at it, and why your OKR program needs one.

Blog

min

Strategy & Goals

What is a good strategy?

Strategy isn't a plan or a list of objectives. 3 criteria for a good strategy: one you plan to execute, can execute, and that exploits your strengths.

Blog

min

Strategy & Goals

Weighting Key Results and aligned OKRs

Not every Key Result matters equally. When and how to weight Key Results and aligned OKRs, so an Objective's progress reflects real impact.

Blog

min

Strategy & Goals

Wait! When you shouldn't close your OKRs (yet)

End of quarter doesn't always mean closing the OKR. 3 situations where keeping an OKR active is the better call, from lagging metrics to unfinished work.

Blog

min

Strategy & Goals

Using OKRs to deliver your strategy

Strategist Dan Montgomery on how goals help organizations deliver strategy, how OKR relates to performance management, and best practices to follow.

Blog

min

Strategy & Goals

How OKRs inform hiring: How your goals decide who to hire next

Most companies hire first and figure out the goals later. The order matters. Here's how OKRs should be informing every hiring decision you make.

Blog

min

Strategy & Goals

Use OKRs to build, improve & innovate

Not sure what an Objective is for? Every good Objective does 1 of 3 things: build, improve or innovate. Here's how to use each type, with examples.

Blog

min

Strategy & Goals

Use OKR to make team meetings more focused and effective

71% of managers find meetings unproductive. 5 rules and a ready-to-use agenda for OKR-powered team meetings that stay focused on what matters.

Blog

min

Strategy & Goals

Productivity

Unlocking success: Demystifying strategy, OKRs, and KPIs

Strategy, OKRs and KPIs are not the same thing. A plain-English explanation of what each one does, and how they work together to grow your business.

Blog

min

Strategy & Goals

OKR theory vs reality: Where practical implementation goes wrong

OKR is simple in theory and often goes wrong in practice. 7 practical lessons from Perdoo's CEO on making OKR work in the real world.

Blog

min

Strategy & Goals

The truth about OKR and transparency

Is transparency enough for OKR to work? Why awareness is the real goal, and the simple rituals that keep everyone aware of what matters most.

Blog

min

Strategy & Goals

The transparency paradox: When to make company goals visible

Goal transparency isn't automatically good. When to make company goals visible to everyone, when not to, and how to roll it out without causing stress.

Blog

min

Strategy & Goals

The simple mechanism that makes OKRs outclass regular goals

Regular goals mix up intent, measurement and action. OKRs separate them. The simple mechanism that makes Objectives, Key Results and Initiatives work.

Blog

min

Strategy & Goals

The power of OKR is NOT the framework

Too many teams obsess over OKR rules. The real power of OKR is much simpler: shifting focus from what you do to the outcomes you want to achieve.

Blog

min

Strategy & Goals

The most common mistake when setting Key Results

The most common Key Result mistake: confusing Initiatives with Key Results. Why it hides your real progress, and how to tell the difference.

Blog

min

Strategy & Goals

The importance of strategy execution when times are tough

When times are tough, execution matters most. How OKRs help you find the real problems, align everyone around fixing them, and chart a way forward.

Blog

min

Strategy & Goals

The importance of CEO involvement

OKR is a CEO's tool for delivering strategy. Strategy advisor Peter Kerr on why active CEO involvement decides whether an OKR program succeeds.

Blog

min

Strategy & Goals

The hidden power of OKR coaching: When to use expert guidance

Buying OKR software doesn't mean you know how to run OKRs. When expert coaching pays off: starting out, switching tools, stalled programs and more.

Blog

min

Strategy & Goals

The focus problem, and how to fix it

Focus fails in two ways: too much scope and too little self-control. How OKRs limit scope, plus practical habits to stay focused week after week.

Blog

min

Strategy & Goals

Productivity

The flywheel effect: How small wins compound into strategic momentum

Small wins compound into unstoppable momentum. How the flywheel effect works, with Amazon and Perdoo as examples, and how to build your own.

Blog

min

Strategy & Goals

The fastest way to fix employee engagement

67% of employees aren't engaged at work. The fastest fix: connect everyone's daily work to the company mission. Here's how OKRs make that happen.

Blog

min

The essential OKR reading list

From Andy Grove's High Output Management to Radical Focus: the essential OKR books, what each one does best, and which one to read first.

Blog

min

Strategy & Goals

The dos and don'ts of Performance Reviews

Performance reviews can build a feedback culture or wreck it. The dos and don'ts that make reviews fair, constructive and genuinely useful.

Blog

min

The different roles that will turn any goal into tangible results

Every goal needs an Owner, a Lead and Contributors. What each role is responsible for, and how clear roles turn goals into tangible results.

Blog

min

Strategy & Goals

Productivity

The difference between metrics, KPIs & Key Results

Metrics, KPIs and Key Results aren't interchangeable. What each one is, how it's built, and why mixing them up leads to bad goals.

Blog

min

Strategy & Goals

The culture needed for OKR to succeed

OKR needs the right culture to thrive. Roger Longden of There Be Giants on psychological safety and the kind of culture that makes OKR work.

Blog

min

Strategy & Goals

The best OKR titles we've ever seen

Boring Objectives don't inspire anyone. A collection of the best OKR titles we've seen, plus tips for writing Objectives your team will rally behind.

Blog

min

Strategy & Goals

The anatomy of a Key Result

Every Key Result has 4 parts: a metric, a start value, a target value and a title. How to set up each one, and the 2 mistakes to avoid.

Blog

min

Strategy & Goals

The anatomy of a KPI: 5 components that make up a KPI

Metric, current value, target or threshold, and title: the components that make up a KPI, and how to set up each one correctly.

Blog

min

Strategy & Goals

The ROI of OKR: Quantifying the business impact of goal management

8.5% more sales, 11.5% higher performance, 76% better alignment. What the research says about the ROI of OKR, and what actually drives those results.

Blog

min

Strategy & Goals

The 7 best OKR tools in 2025

We compared the leading OKR tools on scope, usability, reporting, support and price. See which OKR software comes out on top, and which fits your team.

Blog

min

Strategy & Goals

The 5 questions we get asked the most

Are we mature enough? Will it create more work? Can't we use spreadsheets? The 5 questions we hear most from companies evaluating Perdoo, answered.

Blog

min

Strategy & Goals

Productivity

The 4 steps to implementing a recognition culture

Recognition keeps your best people. A 4-step guide to building a recognition culture, from assessing where you are today to making it stick.

Blog

min

Stretch goals are powerful but widely misunderstood

Stretch goals are roofshots, not moonshots. What a stretch goal really is, whether you should set them, and how far to stretch without demotivating.

Blog

min

Strategy & Goals

Strategic planning and OKR

A strategic plan is only as good as its execution. The anatomy of a strategic plan, and how to translate it into OKRs your teams can act on.

Blog

min

Strategy & Goals

Stop talking about mission, vision, strategy, and tactics

Everyone talks about mission, vision, strategy and tactics. Few agree on what they mean. Why simple goals create more clarity than the jargon.

Blog

min

Strategy & Goals

Some people hate OKR. And that's fine.

Not everyone will love OKR. The most common employee complaints, how OKR actually makes work better for them, and how to win detractors over.

Blog

min

Strategy & Goals

20 OKR examples for Marketing teams

20 real OKR examples for Marketing teams — from demand generation and brand to content, SEO, ABM, and product marketing.

Guide

min

Strategy & Goals

20 OKR examples for Engineering teams

20 real OKR examples for Engineering teams — from velocity and reliability to security, quality, and developer experience.

Guide

min

Strategy & Goals

20 OKR examples for Product teams

20 real OKR examples for product teams covering discovery, delivery, quality, adoption, growth, and platform health. Copy and adapt.

Guide

min

Strategy & Goals

Strategy execution: The complete guide to turning strategies into results (2026)

Learn what strategy execution is, why most strategies fail, and how to make yours work. Frameworks, practical steps, and proven approaches from real companies.

Editor's Pick

Guide

min

Strategy & Goals

The growth handbook for CEOs: Strategy, OKRs, and KPIs for scale

A practical handbook for CEOs on how to accelerate growth through strategy, OKRs, and KPIs. Frameworks, examples, and proven approaches for scaling companies.

Guide

min

Strategy & Goals

Productivity

The ultimate KPI guide: What they are, how to set them, examples

What KPIs are, how to choose and set them, and how they relate to strategy and OKRs. The complete guide to KPIs, with company and team examples.

Editor's Pick

Guide

min

Strategy & Goals

The ultimate guide to strategy

How to craft a strategy people actually understand and execute: define your Ultimate Goal and Strategic Pillars, then connect them to OKRs and KPIs.

Guide

min

Strategy & Goals

The ultimate guide to OKR (2026)

What is OKR and how does it work? The complete guide to Objectives and Key Results: how to write, implement and scale OKRs, with real examples.

Editor's Pick

Guide

min

Strategy & Goals

OGSM framework: The complete guide (Objectives, Goals, Strategies, Measures)

OGSM framework explained: Objectives, Goals, Strategies, and Measures. How it works, examples, templates, and how it compares to OKR.

Guide

min

Strategy & Goals

Management by Objectives: The complete guide (2026)

What Management by Objectives (MBO) is, how it works, where it came from, its pros and cons, and how MBO compares to OKR. With practical examples.

Guide

min

Strategy & Goals

EOS: Entrepreneurial Operating System - Complete guide (2026)

The Entrepreneurial Operating System (EOS) explained: the six components, how to implement it, and how it compares to OKR for scaling businesses.

Guide

min

Strategy & Goals

Balanced Scorecard: The complete framework guide (examples included)

The Balanced Scorecard explained: the four perspectives, how to build one, real examples, and how it compares to OKR for modern teams.

Guide

min

Strategy & Goals

OKR examples: 100+ real-world Objectives and Key Results

100+ real OKR examples for companies and teams: HR, Marketing, Sales, Operations, Engineering and more. Copy them, adapt them, and set better OKRs.

Editor's Pick

Guide

min

Strategy & Goals

The 4 Disciplines of Execution (4DX): Everything you need to know

WIGs, lead measures, scoreboards and accountability: how the 4 Disciplines of Execution (4DX) works, how to implement it, and how it compares to OKR.

Guide

min

Strategy & Goals

Manage the Executive's Trinity in Perdoo

Stephen Bungay's Executive's Trinity says leaders must direct, manage and lead. How to combine it with OKR, and how it all works in Perdoo.

Guide

min

Strategy & Goals

How to write great OKRs: A step-by-step guide (with examples)

The complete guide to writing great OKRs: how to pick the right Objectives, set Key Results that measure outcomes, and avoid the common pitfalls.

Editor's Pick

Guide

min

Strategy & Goals

Getting started with Perdoo: A step-by-step setup guide [2025]

A step-by-step guide to setting up your Perdoo account, defining your strategy, and rolling out OKRs and KPIs to your team. Get started in minutes.

Guide

min

Strategy & Goals

Productivity

22 OKR examples for Customer Success

From first response time to retention and cross-selling: 22 Customer Success OKR examples your team can put to work this quarter.

Guide

min

Strategy & Goals

19 OKR examples for HR teams (recruitment, engagement, retention)

19 real OKR examples for HR teams covering recruitment, engagement, retention, learning, diversity, and culture. Use as-is or adapt.

Guide

min

Strategy & Goals

22 OKR examples for Sales teams (with real-world use cases)

22 practical Sales OKR examples to hit targets, speed up your pipeline, and turn your team into a strategic revenue driver.

Guide

min

Strategy & Goals

18 OKR examples for Operations

Operations teams with well-defined OKRs see up to 35% greater efficiency. Get 18 ready-to-use examples to drive real impact.

Guide

min

Strategy & Goals

The ultimate guide to OKR (free ebook download)

What OKR is, where it comes from, its benefits and how to get started, plus examples. Download The Ultimate Guide to OKR, our free ebook.

Download

Strategy & Goals

The ultimate KPI guide (free ebook with examples)

What KPIs are, how to set them and how to make them work, with examples. Download The Ultimate KPI Guide, our free ebook on Key Performance Indicators.

Download

Strategy & Goals

The one-page OKR implementation guide

Roll out OKR in about 2 months with 8 simple steps. A free, customizable one-page guide that helps leadership and teams plan your OKR implementation.

Download

Strategy & Goals

The OKR starter pack (free implementation resources for teams)

3 free ebooks in one pack: The Ultimate Guide to OKR, How to Write Great OKRs and the OKR Implementation Handbook. Everything you need to start.

Editor's Pick

Download

Strategy & Goals

The OKR implementation handbook

A free step-by-step handbook for rolling out OKR: prepare, introduce, train, create great OKRs and launch, with checklists for every stage.

Download

Strategy & Goals

How to write great OKRs (free ebook with examples)

Everything you need to set the right Objectives and Key Results, with plenty of examples. Download our free ebook on how to write great OKRs.

Download

Strategy & Goals

How to write OKRs for Sales teams

A free ebook with example OKRs for sales teams and a recap of OKR theory. Help your team focus on the deals and targets that matter most.

Download

Strategy & Goals

How to write OKRs for Marketing teams

A free ebook with example OKRs for marketing teams and a quick recap of OKR theory. Bring focus to your marketing strategy and measure what matters.

Download

Strategy & Goals

How to write OKRs for Customer Service

Example OKRs for customer service teams, plus a quick recap of OKR theory. A free download to help your team keep customers happy and goals on track.

Download

Strategy & Goals

Free spreadsheet to track your OKRs

Track your first OKRs in a free spreadsheet template. Simple to use and ideal for small teams getting started with Objectives and Key Results.

Download

Strategy & Goals

OKRs vs strategy: Free cheat sheet

$1 billion in revenue by 2030 isn't a strategy. It's a goal. Get our free cheat sheet on how strategy and OKRs differ, with practical examples.

Download

Strategy & Goals

KPIs vs OKRs: Free cheat sheet

What's the difference between KPIs and OKRs? This free one-page cheat sheet explains it with clear examples. Download it and share it with your team.

Editor's Pick

Download

Strategy & Goals

OKR Crash Course - How to set Goals

The original OKR Crash Course: learn how to set goals with Objectives and Key Results, from the basics to practical tips for your first OKRs.

Video

min

Strategy & Goals

Perdoo Rooftop Party 2016 | Aftermovie

Every year our team celebrates progress with friends and supporters. Relive the Perdoo Rooftop Party 2016 in this fun aftermovie.

Video

min

What is OKR (Objectives and Key Results)?

OKR stands for Objectives and Key Results, but what is it all about? Get a quick, clear introduction to the popular goal-setting framework.

Video

min

Strategy & Goals

What are Objectives?

To get started with OKR, you first need to know what an Objective is. Learn everything about Objectives and how to set inspiring ones.

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Strategy & Goals

What are Key Results? #OKRFAQ

Key Results turn your Objective into something measurable. Learn what Key Results are and how to set them so you know when you've succeeded.

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Strategy & Goals

What makes goal transparency so important? #OKRFAQ

Why does goal transparency matter so much? Learn how making goals visible boosts alignment, accountability and trust in your organization.

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Strategy & Goals

How can OKR increase employee engagement? #OKRFAQ

Want a more engaged team? Learn how OKR increases employee engagement by giving people clarity, purpose and ownership over their goals.

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Strategy & Goals

What types of companies can benefit from OKR?

Is OKR right for your company? Learn what types of organizations benefit from Objectives and Key Results and why it works across industries.

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Strategy & Goals

How often should my company set goals? #OKRFAQ

How often should your company set goals? Get a clear answer in under 2 minutes and find the goal-setting rhythm that works for your teams.

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Strategy & Goals

How can startups benefit from OKR? #OKRFAQ

OKR became popular with Silicon Valley startups like Google and LinkedIn. Learn how startups can use OKR to unite teams and fuel fast growth.

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min

Strategy & Goals

Why your company needs an Ultimate Goal and how to set one

Musk, Page and Bezos all set moonshot goals that unite their people. Discover the power of an Ultimate Goal and learn how to set one for your company.

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Strategy & Goals

Nicholas A. Stanforth: How to innovate and make big dreams come true with OKR

Progress coach Nicholas A. Stanforth shares how OKR helps you innovate, how to implement it and the mistakes to avoid on the way to big dreams.

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min

Strategy & Goals

Why you should ditch your goals and use OKRs instead

Regular goals often fall short. Discover why OKRs give your organization a clearer path to success and why it's time to ditch traditional goals.

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min

Strategy & Goals

Should my financial targets be transparent? A simple trick to increase transparency.

Financial targets can feel too sensitive to share. Discover a simple trick to keep them transparent and boost trust across your organization.

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Strategy & Goals

Outcomes vs Outputs: are you activity or results driven?

Are you activity or results driven? Learn the difference between outcomes and outputs and why your Key Results should always measure outcomes.

Video

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Strategy & Goals

When is something a priority?

Ambitions and distractions keep growing. Learn what a priority really is, why it matters, and how to decide what deserves your team's time.

Video

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Productivity

Strategy & Goals

What is OKR and what is it for? We answer a key question that is often overlooked!

Many companies adopt OKR without asking what it's actually for. Get the answer to this often overlooked question and use OKR with real purpose.

Video

min

Strategy & Goals

What an Objective can help you achieve

What can an Objective help you achieve? Learn why every Objective should move you out of the status quo, and explore the different types to use.

Video

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Strategy & Goals

The 2 things that Measure What Matters got entirely wrong

Measure What Matters is a great OKR book, but it got two things entirely wrong. Find out what they are and how to avoid the same mistakes.

Video

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Strategy & Goals

The importance of a robust Execution Program

Setting goals isn't enough. Learn why you need a robust Execution Program to bridge the gap between today's reality and your desired future.

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Strategy & Goals

Planning ahead with OKRs

OKRs are also a powerful planning tool. Learn how to use OKRs to plan the next few quarters ahead and improve transparency and alignment.

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Strategy & Goals

The benefit of working with Strategic OKRs

Every strategy needs implementation. Learn how converting your strategy into Strategic OKRs helps you realize your long-term ambitions faster.

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min

Strategy & Goals

The difference between Metrics, KPIs & Key Results

Metrics, KPIs and Key Results look alike but aren't the same. Learn the differences and how to use each one correctly in your organization.

Video

min

Strategy & Goals

Improve your 1:1s with Perdoo

One-on-ones are key to helping direct reports perform and feel good at work. See how to run better 1:1s in Perdoo by reviewing goals together.

Video

min

Productivity

Theory vs. reality in OKR

OKR in theory looks very different from OKR in reality. In this talk from the OKR Forum Amsterdam, get 7 tips to make your OKR program a success.

Video

min

Strategy & Goals

How to use OKR to measure what matters

OKRs help you measure what truly matters. Learn how to define your real Objective and set Key Results that are outcomes, not a means to an end.

Video

min

Strategy & Goals

The anatomy of a Key Performance Indicator (KPI)

What makes a great KPI? Learn the anatomy of a Key Performance Indicator and how KPIs help you monitor your critical business as usual.

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min

Strategy & Goals

Why you shouldn't outsource OKR to HR

OKR isn't an HR gadget. It's a tool for CEOs and executives to deliver strategy and accelerate growth. Learn why you shouldn't outsource it to HR.

Video

min

Strategy & Goals

Why Individual OKRs just aren't a thing

OKRs are rarely achieved by one person. Learn why Individual OKRs just aren't a thing and why OKR is about teams and the organization.

Video

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Strategy & Goals

5 myths about OKR, busted

Think you know OKR? Discover the top 5 myths about Objectives and Key Results and what's really true, so you can avoid common pitfalls.

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Strategy & Goals

How to get the most out of KPIs

KPIs monitor your business as usual, but only if you track the right ones. Learn how to get the most out of KPIs and pick the ones that matter.

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min

Strategy & Goals

Why HR shouldn't be in charge of your OKR program

HR focuses on people, OKR on delivering strategy. Learn why HR shouldn't own your OKR program and who should be in charge instead.

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Strategy & Goals

Use your goals to define who to hire next

Set goals first, then hire. Learn how to use your OKRs and KPIs to decide who to hire next and build the team you need to achieve your strategy.

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Strategy & Goals

How to get the most out of your workweek (and achieve your most important goals)

Discover your chronotype and how to plan your workweek around it, so you get more done and make real progress on your OKRs and KPIs.

Video

min

Productivity

OKR: the language remote teams must speak to succeed

Remote work changed how teams operate. Discover how OKR, used correctly, becomes the shared language remote teams need to stay aligned and succeed.

Video

min

Strategy & Goals

Productivity

Everything you need to know about closing OKRs

Closing OKRs is a valuable, rewarding exercise. This guide walks you through how to close your OKRs and turn the lessons into next quarter's plan.

Video

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Strategy & Goals

Common problems when implementing OKR and how to overcome them

OKR looks simple on paper, but implementation is hard. Learn the most common OKR implementation problems and practical ways to overcome them.

Video

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Strategy & Goals

Wait! When you shouldn't close your OKRs (yet)

Closing OKRs at quarter end is standard practice, but not always the right move. Learn when you should wait before closing your OKRs.

Video

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Strategy & Goals

Team leads: Here's how to set OKRs with your team

Team leads, a new quarter is here. Learn how to set OKRs with your team: start with the Objective, set Key Results and get everyone on board.

Video

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Strategy & Goals

KPIs & OKRs—the goals that drive business growth

KPIs vs OKRs: what's the difference? Learn how these two types of goals work together to monitor your business and drive sustainable growth.

Video

min

Strategy & Goals

The growth handbook for CEOs

Growth doesn't happen by magic. This handbook for CEOs shows how to design strategies that drive growth and get them executed across your company.

Video

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Strategy & Goals

How an OKR can become a KPI (and vice versa)

Has your OKR turned into a KPI, or the other way around? That's completely normal. Learn how and when goals should switch between OKR and KPI.

Video

min

Strategy & Goals

How to get strategy out of the boardroom

Strategy stuck in the boardroom causes misalignment and stalls growth. Learn how to bring your strategy to every team and turn it into action.

Video

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Strategy & Goals

A closer look at Individual OKRs with Peter Kappus

What is an Individual OKR, and why is it so widely debated? Peter Kappus takes a closer look and explains when, and when not, to use them.

Video

min

Strategy & Goals

Delivering growth strategies with OKR

OKR bridges the gap between strategy and daily work. Learn how to use OKR to deliver your growth strategy while building a culture of learning.

Video

min

Strategy & Goals

OKRs and Employee Performance Management with Magdalena Pire Schmidt, how-to-okr.com

Magdalena Pire Schmidt of how-to-okr.com explains why OKRs and employee performance management should stay separate, and what happens if they don't.

Video

min

Strategy & Goals

What it takes to be successful with OKR with Felipe Castro

Why do so many OKR programs fail to deliver? OKR expert Felipe Castro shares what it really takes to be successful with OKR in this deep dive.

Video

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Strategy & Goals

Why you have too many OKRs (and what to do about it)

Trying to capture everything in OKRs? Less is more. Learn why you have too many OKRs and how to focus on the work with the biggest impact.

Video

min

Strategy & Goals

Productivity

When implementing OKR, get your KPIs in place first

OKRs and KPIs complement each other. Learn why you should get your KPIs in place first when implementing OKR, and how it sets you up to succeed.

Video

min

Strategy & Goals

Looking to get aligned? Put strategy first, OKR second

Want better alignment? OKRs alone won't get you there. Learn why you need to put strategy first and OKR second to align your whole organization.

Video

min

Strategy & Goals

6 ways to take your OKR program to the next level

OKR needs ongoing care to thrive. Discover 6 practical ways to take your OKR program to the next level and keep engagement high cycle after cycle.

Video

min

Strategy & Goals

Why your Key Result can’t become someone else’s Objective

Assigning a Key Result as someone else's Objective is a common OKR mistake. Watch why it doesn't work and how to cascade goals correctly.

Video

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Strategy & Goals

4 reasons why you shouldn't combine OKR and performance reviews

Linking OKRs to performance reviews feels natural but often backfires. Discover 4 reasons to keep them separate and protect your OKR program.

Video

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Strategy & Goals

How to embed goals (OKRs & KPIs) in performance reviews

Goals and performance management serve different purposes, yet they connect. Learn how to embed OKRs and KPIs in reviews the right way.

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Strategy & Goals

Finding the right OKR cadence

Quarterly, annual or something else? Learn how to find the right OKR cadence for your organization and teams, and how to adjust as you go.

Video

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Strategy & Goals

7 requirements for a successful OKR implementation

You know the OKR basics, but can you make them work in practice? Learn the 7 requirements for a successful OKR implementation in your company.

Video

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Strategy & Goals

Avoid these 6 mistakes when working with KPIs

Not getting the benefits KPIs promised? Avoid these 6 common KPI mistakes and learn how to set up KPIs that truly monitor your business health.

Video

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Strategy & Goals

Why should I care about OKR?

Heard about alignment and transparency a million times but still unsure what OKR does for you? Discover what's in it for you personally.

Video

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Strategy & Goals

Why your Key Result can't become someone else's Objective

Turning a Key Result into someone else's Objective seems logical, but it breaks your OKRs. Learn why it fails and the approach that does work.

Video

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Strategy & Goals

Objectives and Key Results explained (New OKR Crash Course)

New to OKR or need a refresher? This crash course covers everything you need to get started with Objectives and Key Results, step by step.

Video

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Strategy & Goals

Why work with Perdoo? Hear it from our customers

What is it really like to work with Perdoo? Customers and partners share how Perdoo helps them align teams and execute strategy with OKRs.

Video

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Strategy & Goals

When is the best time of year to implement OKR?

Ready to start with OKRs but unsure when? Learn the best time of year to implement OKR and how to plan your rollout for a strong first cycle.

Video

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Strategy & Goals

Pulse Surveys: Why they are important and how to get them right

Pulse surveys keep a finger on employee engagement. Learn why they matter and how to run them so you get honest, actionable insights from your team.

Video

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How to successfully roll out OKR to your organization

There are several ways to roll out OKR, but one delivers the best results. Learn which rollout approach works and how to apply it in your company.

Video

min

Strategy & Goals

How to combat silos with goals

Do teams work in isolation instead of toward a shared vision? Learn how to use goals to break down silos and get everyone pulling in one direction.

Video

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Strategy & Goals

What is a good strategy?

Strategy is widely misunderstood and often confused with objectives or plans. Learn what a good strategy really is and how to set one that wins.

Video

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Strategy & Goals

Everything you need to know about Performance Reviews

What makes a performance review effective? Learn why reviews matter, how to prepare and how to run conversations that help your people grow.

Video

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What are Objectives and Key Results (OKRs)?

New to OKRs? This 2-minute explainer covers what Objectives and Key Results are, how they work and what they can do for your business.

Video

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Strategy & Goals

7 reasons why you need a recognition culture (and how to create one)

Employees who feel valued go above and beyond. Discover 7 reasons your organization needs a recognition culture and how to start building one.

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The 4 steps to implementing a recognition culture

Only 23% of employees feel recognized enough at work. Learn the 4 steps to build a recognition culture that boosts engagement and cuts turnover.

Video

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Perdoo - Slack integration

Bring OKR check-ins and updates into Slack. See how the Perdoo Slack integration keeps goals visible and teams engaged without switching tools.

Video

min

Productivity

Progress reporting in Perdoo

Stop chasing status updates. See how progress reporting works in Perdoo and how it gives leaders a clear view of goal progress across teams.

Video

min

Productivity

Strategy & Goals

Performance Reviews will NOT help you achieve goals

Henrik-Jan van der Pol, CEO of Perdoo, explains why performance reviews won't help you achieve business goals, and what to use instead.

Video

min

Strategy & Goals

Perdoo - Power BI integration

Connect your goals to your data. See how Perdoo's two-way Power BI integration lets you sync KPIs automatically and report on goals in Power BI.

Video

min

Productivity

Strategy & Goals

Perdoo Intro & Product Walkthrough

Take a full walkthrough of Perdoo: Strategy Map, progress reports, custom reports, dashboards, 1:1s and integrations, all explained in under 15 minutes.

Video

min

Strategy & Goals

Productivity

Goals vs. OKRs

Not every goal is an OKR. Watch this short explainer on how OKRs differ from regular goals and why the difference matters for real results.

Video

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Strategy & Goals

Testimonial of Perdoo by Jan Paul van Vliet (consultant)

Consultant Jan Paul van Vliet explains why he works with Perdoo and how it helps organizations turn OKRs into a successful execution program.

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Strategy & Goals

OKR and Team Leads

What should team leads do with OKRs? Watch this short explainer on how team leads drive OKRs, keep their team aligned and own the outcome.

Video

min

Strategy & Goals

Testimonial of Perdoo by Magdalena Pire Schmidt (OKR Consultant, HowToOKR.com)

OKR consultant Magdalena Pire Schmidt of HowToOKR.com shares why she recommends Perdoo to her clients and how it helps them succeed with OKRs.

Video

min

Strategy & Goals

Outcomes vs. Outputs

Are your Key Results measuring work done or value created? Learn the difference between outcomes and outputs and how to write results-driven OKRs.

Video

min

Strategy & Goals

Why Individual OKRs just aren't a thing

Individual OKRs sound logical but rarely work. Watch why OKRs belong to teams and the organization, and what to use for individual focus instead.

Video

min

Strategy & Goals

Using an OKR to improve a KPI

Is a KPI underperforming? Learn how to use an OKR to improve it, with a simple example you can apply to your own team right away.

Video

min

Strategy & Goals

OKRs vs. KPIs

OKRs and KPIs are not the same, but you need both. This 1-minute video explains the difference and how the two work together to drive results.

Video

min

Strategy & Goals

Perdoo - Teams integration

Bring your goals into Microsoft Teams. See how the Perdoo Teams integration keeps OKR updates and notifications where your people already work.

Video

min

Productivity

KPI Boards

Keep your business health in view. See how KPI Boards in Perdoo group your KPIs so teams can monitor what matters and spot issues early.

Video

min

Productivity

Strategy & Goals

Performance dashboards

Get a real-time view of team and company performance. Watch how Performance dashboards in Perdoo show progress on goals at a glance.

Video

min

Productivity

Strategy & Goals

Tailor Perdoo to the needs of your organization

Every organization works differently. See how to configure Perdoo to match your structure, terminology and goal-setting process in just a few clicks.

Video

min

Productivity

Strategy & Goals

Podcast with Tom Buckley (CEO at All IT Services) and Henrik-Jan van der Pol (CEO at Perdoo)

Tom Buckley, CEO of All IT Services, and Henrik-Jan van der Pol, CEO of Perdoo, talk strategy execution, OKRs and what it takes to grow a business.

Video

min

Strategy & Goals

How to get the most out of closing OKRs

Closing OKRs is where the learning happens. Watch how to wrap up your OKR cycle, capture key lessons and use them to set better goals next quarter.

Video

min

Strategy & Goals

Explore: Powerful ways to visualize, track, and analyze your goals.

Discover Explore in Perdoo: a new Cascade view and upgraded Map that give you powerful ways to visualize, track and analyze all your goals.

Video

min

Strategy & Goals

Productivity

10 OKR dogmas you should ignore

Many OKR rules are just conventions that hardened into dogma. Watch which 10 OKR dogmas you can safely ignore and how to run OKRs that fit your organization.

Video

min

Strategy & Goals

Quick intro to Perdoo

Get a quick 5-minute tour of Perdoo and see how it connects strategy, OKRs, KPIs and Initiatives in one place so every team can execute with focus.

Video

min

Strategy & Goals

Productivity

How to get executive buy-in for OKRs

Executive buy-in is the biggest predictor of OKR success. Learn how to pitch the problem, not the framework, start with a pilot, and get leaders to use OKRs.

Video

min

Strategy & Goals

Why you can't run a company on KPIs alone

KPIs tell you how the business is doing, not where it should go. Learn why running a company on KPIs alone stalls growth and what to add to drive real change.

Video

min

Strategy & Goals

The 5 stages of OKR maturity (and where most companies get stuck)

Most companies get stuck at stage 2 of OKR maturity. Discover all 5 stages, see where you stand and learn the one question that moves you to the next level.

Video

min

Strategy & Goals

Tips for closing OKRs

Closing OKRs is the last step of every cycle, and the one where you learn the most. How to close OKRs and turn the results into better decisions.

Video

min

Strategy & Goals

The new OKR crash course video

New to OKR? This crash course introduces Objectives and Key Results in under 12 minutes: what OKRs are, how they work and how to use them well.

Editor's Pick

Video

min

Strategy & Goals

Running OKR check-ins

Weekly check-ins keep OKRs on track. OKR coach Daniela shares practical tips for running OKR check-ins that help your team hit its goals consistently.

Video

min

Strategy & Goals

Michael Porter explains why most strategies fail

Michael Porter explains why most strategies fail: they describe what to do, not the competitive advantage to build. A short video on real strategy.

Video

min

Keep your Key Results significant

Objectives are the heart of an OKR, Key Results the brain. How to keep Key Results significant, even when they're qualitative rather than metric-based.

Video

min

Strategy & Goals

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